Research shows that 85% of charitable donations happen because someone asked. A direct, personal appeal is one of the most effective ways to drive donations to a campaign.
Craft a Compelling Campaign
Tell a story. Use the campaign description to share a personal connection to the cause, why this campaign matters, and how donors can help. The more specific and personal, the more compelling. Daffy's built-in AI tools can help draft a description, but adding a personal touch makes a meaningful difference.
Use impact units. Show donors exactly what their contribution achieves. For example, $5 plants a tree, $10 provides one holiday meal, or $15 ensures a child has a new backpack for school. Impact units help donors feel the immediate effect of every dollar raised.
Offer a match. Matching is one of the most effective fundraising strategies. In fact, 84% of donors say they are more likely to give when a match is offered. If offering a match, highlight it prominently in the campaign description and in every outreach.
Make a Personal Ask
A compelling ask covers three things:
Why you care. Share the idea, story, or personal experience that inspired the campaign.
Your campaign goals. Explain how much the campaign aims to raise, the impact donations will have, and whether a match is being offered.
How supporters can help. Ask for a donation and ask supporters to share the campaign with their own networks. Expanding reach through sharing can meaningfully increase total funds raised.
Share and Manage with Campaign Manager
Daffy Campaign Manager makes it easy to reach supporters and track progress directly from the campaign dashboard:
Invite supporters by email or CSV upload
Track who has donated and send reminders to those who haven't
Send personalized thank-you notes to donors
Additional sharing options include social media (including Instagram and Facebook Stories), the embeddable website widget, and printable campaign posters.