Any Daffy member can create a campaign in a few simple steps. To get started, go to daffy.org/campaigns and click Create a Campaign.
Step 1: Select Your Charities
Choose up to 15 charities to include in the campaign. This multi-charity feature is especially useful for crisis relief campaigns, cause-based fundraisers (such as food insecurity or environmental causes), or any situation where multiple organizations are working toward the same goal.
Under Advanced Settings, choose how donations are distributed:
Let Donors Choose (default): Donors select which charity to support at checkout.
Split Evenly: Each donation is divided equally across all selected charities.
Step 2: Set Your Goal and Milestones
Enter a fundraising goal. Choose either a fixed amount or Unlimited for an ongoing campaign. Add milestones to celebrate progress and motivate donors to keep giving:
Automatic: Daffy sets two milestones based on the goal (for example, $5,000 and $7,500 for a $10,000 goal).
Custom: Set specific milestone amounts.
No Milestones: Skip milestones entirely.
Tip: Add impact units to show donors what their contribution achieves. For example, "$10 provides one meal for a rescued animal." Impact units help donors connect with the real-world effect of their gift.
Step 3: Tell Your Story
Give the campaign a clear, mission-oriented title such as "Help Rescue Animals This Holiday Season."
Use Daffy's built-in AI tools to generate a campaign description, or write one from scratch. A strong campaign description covers:
What inspired the campaign
Why others should care
The impact donations will have
Add up to 10 photos. If no images are available, Daffy automatically generates one using the charity logo. The recommended image ratio is 16:9 (1200x675px).
Tip: Matching donations is one of the most effective ways to encourage giving. In fact, 84% of donors say they are more likely to give when a match is offered.
Any Daffy member can offer matching donations up to a specified amount, funded directly from their Daffy fund. Matching funds must be available in the fund before the campaign goes live.
Once everything is set, preview the campaign before publishing to see exactly what donors will see.
Step 4: Share and Manage Your Campaign
Research shows that 85% of charitable donations happen because someone asked. Sharing is how most people will find the campaign.
Use Campaign Manager to:
Invite supporters by email or CSV upload
Track who has donated and who hasn't
Send reminders to those who haven't given yet
Send personalized thank-you notes to donors
Additional sharing options include social media, the embeddable website widget, and printable campaign posters for schools, offices, and community spaces.
For more tips on sharing, check out our best practices for sharing your Daffy Campaign.
Head on over to daffy.org/campaigns, create your campaign, and let the world know about your cause!